LIFE Jewellery Shop
Bangalore, India

Branding and Identity Design

L.I.F.E. – Love Is For Ever, is a new age jewellery brand with traditional values and experience of 75 years. Owned by Diatrends Jewellery Pvt. Ltd, the company approached us for redesign of their existing logo for LIFE when they decided to open their first store in Bangalore, India.

The jewellery is designed for a specific target audience –modern, liberated, highly educated professional woman. Each and every piece is meticulously conceptualised and detailed.

The Logo for this Jewellery shop was designed to reflect the promoter’s personal and individualized attention to customers’ needs through a signature-like logo design that is contemporary, smart and easy to recall.



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