TERRAMARK
BANGALORE, INDIA

Naming and Identity Design

Terramark is a manufacturer of bricks, construction sand and cement. Their comprehensive range of construction products are targeted towards builders in T-3 cities.

The team at Kena conceptualized and created a unique name for the company - Terramark. The name was derived from the fact that all materials arise from Earth, which are then used to form structures. Terramark signifies the mark of the earth.

The logo is inspired by and representative of an icon of an elephant’s head. The Elephant is connotative of strength, boldness and everlasting impact. In the logo, the form of the elephant’s head symbolizes the strength and structure.



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